conperspectiva provides ad-hoc and systematic services to companies, officials, candidates as well as public and international organizations and civil society organizations. Establishing a strategic plan, setting clear objectives, aiming at the efficient use of its resources.

Sampling Types

As a data collection team, various measurement instruments are used in probabilistic sample designs (household and self-administered questionnaires), as well as non-probabilistic (casual), a certain number of individuals are interviewed in a certain place.

1. Image and Opinion Studies.
It makes diagnoses on the image of the candidate, his position in the electorate, his main strengths and weaknesses, the characteristics that the electorate is looking for.
:: Level of knowledge of the candidate in the electorate.
:: Perception in the electorate of the candidate's image.
:: Linking of the candidate with the political party of belonging.

2. Election Campaigns.
It analyzes the main political tendencies in a district, depending on the results, the profile of the candidates is established, and the real possibilities of participation in the electoral dispute.
:: Positioning of parties and candidates.
:: Preparation of electoral scenarios and diagnoses.

3. Ballot Box.
It consists of obtaining specific data at the precise moment in which the voter cast his vote using sample designs according to the electoral districts.

4. Evaluation of Government Management.
It visualizes the main demands of the population, evaluates the impact of the programs that are implemented from the national, provincial and municipal state at the local level.
:: Establishes the main demands of the population.
:: Evaluates the implementation of specific programs.
:: Determines the strengths and weaknesses of the management.
:: Select the priority problems that require a quick solution.

5. Modernization of the Public Administration.
Strategic Action Plan
:: Efficacy: degree of achievement of the objectives in the time proposed by the management.
:: Efficiency: relationship between the services generated with respect to the inputs or resources used.
:: Economy: rational use of budgetary resources in the area.
:: :: Quality: measures the capacities and performance of public services.

:: Prompt responses to the demand of civil society.
:: Visibility in public opinion and internal control of the public administration (a.p)
:: Optimization of material and human resources.
:: Final result of the internal and external process.

It allows obtaining permanent information for political and operational managers on the degree of execution of the objectives achieved in the area or program.

1. Market studies.
Investigates the ways of acting of consumers to know their consumption needs and how to satisfy them, knowing their buying habits (places, times, preferences). The final objective is to provide data to improve market techniques for the sale of a product or series of products that meet the unmet demand of consumers.

2. Study of the competition.
It seeks to establish who and how many are the competitors in the local market, and their respective competitive advantages. Carrying out a business plan where a report (benchmarking or spreadsheet) would be considered with the most important competitors and the analysis of some points such as: brand, description of the product or service, prices, structure, processes, human resources, costs, technology, image, suppliers. Defining if the insertion of the product in the market is feasible, otherwise, building possible strategic alliances with the closest competing sectors as well as improving the competitive advantages of the clients.

We have a data collection team that has the capacity to carry out quantitative research, with the possibility of working together to carry out more extensive studies.

SPSS Software: Descriptive analysis, correlation between the variables involved in the study, Hypothesis testing. Simple and multiple linear regression. Design of charts and graphs.

Creating solutions based on the processing of large volumes of data, combining the analysis of unstructured and structured databases.

Recruiting is a process of putting the right candidate in the right job. It's about choosing applicants well. Therefore, those who have qualifications to fill the job vacancy will follow the other stages. It is a process of identifying and hiring applicants to fill vacancies in an organization. It consists of matching the requirements of the organization with the skills and qualifications of the person.


Initial Assessment: Applicant completes an application form and submits a resume and cover letter. HR will then review this information and conduct a short 30 minute or less screening interview over the phone.

Employment tests: After an initial evaluation, the applicant may be asked to take one or more tests. In them their knowledge, skills, personality, cognitive capacity and motivation are evaluated.

Job interview: An individual session with the applicant is held here. This will help you get to know a candidate better. Help the interviewer to discover the internal qualities of the applicant and will make the right decision.

Verification of references: Here the qualifications and experiences of the applicant are verified with the references provided by him. These checks help the interviewer to understand the conduct, attitude and behavior of the candidate as an individual and as a professional.

Medical examination: It is a process in which the physical and mental fitness of the applicants is verified. This way you will be able to know if the candidates will be able to carry out a job or not.

Final selection: It is the process that proves that the applicant qualified in all rounds of the selection process.